Tiles Ads

Optimized for mobile, Tiles ads enable advertisers to upload videos, images, and text in the Native & Search UI in order to create a rich, immersive canvas that loads instantly.

Brand advertisers can leverage Tiles ads to communicate their message in a portrait experience that is natural, engaging, and immediate. For instance, a leading auto brand used Tiles ads to drive 8.7x upper funnel engagement vs. standard native ads.

Tiles ads load as much as 10x faster than standard mobile web pages. This is especially important for users browsing and discovering content on networks with latency issues, as even a 1-second load time may cause a 7% drop in conversion.

Example

The example illustrates a fullscreen mobile experience with a Tiles ad.

Campaign Objectives

Tiles ads support the following campaign objectives:

select-objective

Select either Visit my website or Know my brand in the Native & Search UI, depending on your objective (i.e., pay per click or on impressions).

How-To

Follow these steps to create tiles ads:

  1. In the UI, click Destination tiles.

destination tiles option
  1. The Tiles builder opens with the Image icon highlighted.

tile builder

The Tiles builder will be your canvas on which you add images, video, text and buttons to your tiles ad.


tiles canvas

Important

Ensure that you follow the technical requirements described below for each of the media tiles that you’ll combine to create your tiles ad. A maximum of 20 tiles are allowed per each ad.

Add an Image Tile with Pan & Tilt

Follow these steps:

  1. In the Tile builder, begin by ensuring that your image tiles adhere to these requirements:
  • Minimum dimension: 200x200px
  • Recommended dimension: Width: 1080 Height: 1920
  • Maximum size: 2MB
  • Formats: PNG, JPG & GIF
  • Destination URL: optional
  1. By default, your tile image will fill the full width of the screen. Note that you can crop images, if you choose.

image-tile-created
  1. For panoramic images, set fit to height to enable pan and tilt.

fit-height-pan-tilt
  1. Once you’re finished, click Create tiles.

An example that illustrates a fullscreen mobile experience with pan and tilt enabled and the image set to the height.

Add a Button Tile

Follow these steps:

  1. In the Tile builder, use these settings:
  • Maximum characters: 100
  • Recommended characters: < 30
  • Destination URL: Mandatory
  • Settings:
  • Inline: The Button is rendered following the Tile order.
  • Fixed: The Button floats at the bottom of the display over the tiles. Only one button can be fixed.
  1. Click Fixed to set the position of your button tile at the bottom of the display over the tiles.

button fixed
  1. Once you’re finished, click Create tiles.

Add a Text Tile

Follow these steps:

  1. In the Tile builder, use these settings:
  • Maximum characters: 1000
  • Maximum of 3 destination URLs allowed per text tile.
  1. If you like, you can change the font size, type and color, as well as the background color of your text.

text tile
  1. Once finished, click Create tiles.

Important

Tiles created using a Text Tile are currently blocked from serving to European Union (EU) users under the requirements specified by GDPR.

Add a Video Tile

Follow these steps:

  1. In the Tile builder, use these settings:
  • Minimum video length: 5 seconds
  • Formats: .mp4 and .mov
  • Max size: 1GB
  • Recommended Aspect ratio: 1.9:1
  1. The video will autoplay in mute only when in view, and will be paused when it’s out of view.

video tile
  1. Once finished, click Create tiles.

View Reporting Metrics for Tiles Ads

Follow these steps:

  1. To view the ad performance metrics for your tiles ads, click the Tiles ad menu item in the Customer column.

performance metrics
  1. In the Tiles ad panel, click the Average number of tiles viewed item, or the Average dwell time item.
  2. To view the per tile engagement metrics, open the Report settings panel and select the Ad ID, Card ID and The position tabs

engage metrics

You can view the per tile impressions and the per tile clicks.

  1. Once finished, click Create report.

Learn More

To learn about Native Video Ads, refer to Video Ads.

To learn about Mail Trailer Video Ads, refer to Mail Trailer Video Ads.

For more information on deliverables, guidelines & specifications, refer to Native Video & App Install Ad Formats.

For more information on using native ads with video in the Native & Search UI, refer to Create Native Ads with Video.