Native Image Ads are image-rich ads that fit the form and function of the content around them, such as within the content stream on Yahoo properties, apps and third-party publishers.
Compared to traditional display, native ads lift brand-related searches up to 3.6X, and site view-through up to 3.9X.
Recent attribution studies show that native ads account for an average 30% of incremental online conversions, more than double the conversions driven by the next largest tactic.
The example shown in the video is of a Single Image Ad on mobile.
Follow these steps to create Image Ads:
- Create a Campaign with the objective set to VISIT_WEB.
- Create an ad group with a CPC bid for Native.
- Create a normal ad and add your imageURL and imageUrlHQ. Note that the image can only be a 2MB JPEG, PNG or GIF image.
- Set all levels to Active. If the ad passes approval, it will be eligible to serve within 24-48 hours.