Yahoo Gemini API is a new service that provides qualifying developers with RESTful access to mobile search and native advertising results with a simple pricing scheme based on usage.
The service enables you to programmatically buy, manage and optimize mobile search and native advertising for campaigns across Yahoo’s mobile inventory.
As a Yahoo developer or partner, you’ll be able to work with a set of RESTful objects to create, manage and retrieve advertiser data for your ads, ad groups and campaigns.
The Gemini API lets you:
- read data for filtered lists of ads
- specify objects that you can use for targeting
- customize mobile search ads by using text variables
- retrieve ad extensions that are grouped by type for a specific parent
- query reporting at different entity levels and fetch reports in CSV format
- work with a sandbox environment to test campaigns you’ve created and managed
Welcome to the Gemini API. Let’s get started.
In this series of introductory videos, the Gemini Development Team will walk you through some of the basic steps you’ll need to follow before you first begin making API calls and leveraging the Gemini platform for programmatic ad buying.
Begin by viewing the first video in the series: Get Started with Programmatic Gemini API - Episode 1.
In the second video tutorial, learn How To Work With RESTful Objects in Programmatic Gemini API - Episode 2.
In the third video tutorial, learn How To Set up Your Sandbox Environment in the Programmatic Gemini API - Episode 3.
To learn about tips and techniques for working with the Gemini API, check out Best Practices. The best practices are grouped into categories that are intended to optimize and advance your efforts in working with the Gemini API.
Most Frequently Asked Questions¶
The FAQs are grouped into multiple categories for easier navigation and retrieval of topic-specific information. You’ll find them in various sections dedicated to a particular topic.
To track the latest changes, updates and enhancements to the Gemini API, you’ll want to read the What’s New section. The What’s New section is updated on a weekly cadence.
The Yahoo Gemini API Partner Support page provides you with a quick snapshot of recent and upcoming releases, and is focused on features supported by the API. You’ll also find a summary of supported functionality.
Partner Support includes product bulletins updated on a monthly cadence for Gemini API partners, account managers and developers.