Use Carousel Ads To Deliver Impactful Storytelling Messages¶
Gemini carousel ads allow you to take advantage of powerful storytelling techniques to deliver impactful messages that drive greater user engagement, interest and demand.
With carousel ads, you can highlight your product features, its benefits and attributes by using a sequence of image panels that serve to tell a compelling story.
How It Works¶
Gemini carousel ads are available on desktop, mail and mobile.
Use up to 5 images (or a minimum of 3) to communicate the value of your product and drive engagement on Yahoo web properties.
A 3-card carousel ad sequence on the desktop is shown below:
On mobile, a 3-card carousel ad sequence looks like this:
Once users click carousel ads, the following beacons are fired:
- an impression beacon for the entire carousel ad unit.
- an impression beacon for individual cards.
- a click beacon for the card that the user clicked.
Create Carousel Ads¶
Creating carousel ads is straightforward and easy to implement.
In the Gemini UI, you:
- Create a campaign with Visit my website as your objective.
- In the Ad details panel, select the Carousel ad ad option.
- Start by building the cards you wish for your carousel. Click the numbered card icon to add the first of up to 5 cards.
- Upload the cards you want in the defined formats.
- Enter the details for each of your cards, like Title, Description, Landing URL and so on.
- Click Submit.
Carousel ads support both 1200x627 pixel and 627x627 pixel image formats. Only static images are supported, however, not videos. Each card can point to a different landing page URL.
To view the complete workflow for creating Gemini carousel ads in the Gemini UI, see Carousel Ad Workflow, which illustrates the process.
Impressions & Reporting¶
If a user swipes to the end of the card sequence, viewing all 5 cards, then 5 impressions are recorded. If the same user swipes back to start of the deck, the impressions are not double-counted. All clicks are counted individually.
Reporting on how often each card was viewed, or engaged with is based on ad unit totals, not individual cards. Third-party tracking is allowed for each card.
Carousel ads will run on Tumblr and syndication inventory.
Support for bulk objects & types is provided with the addition of a new bulk object: Ad Assets.
For more information, refer to Bulk Ad Assets, which describes how you can create and manage ad assets, like carousel image cards, using the fields that are available for this ad object.
If you are working with the Programmatic Gemini API, you can find ad assets and JSON representations described in the section Ad Object.
Was this document helpful?