Get Started

Dynamic Product Ads enable you to target customers with ads for specific products that those customers have already viewed. Your ads then appear on the desktop, tablet or smartphone devices.

desktop retargeting for dpa

How To Launch & Run

To launch and run Native & Search Dynamic Product Ads, you simply have to place your Dot tracking tag on the pages of your website, generate your product feed and then upload that feed. You finish by choosing the products in your catalog that you’d like to retarget for your campaigns and adgroups.

steps to start dynamic prod ads

Steps To Follow

The steps to get started and go live are described below.

  1. Place Dot tags on each page of your website.
  2. Place a Custom Event Script that includes ViewProduct, AddToCart or Purchase on those web pages.
  3. Now generate your Product Feed, which has to be in .csv, .tsv, .xml or .txt format.
  4. Upload your Feed: This has to be shared via FTP over SSL.
  5. Define your Product Sets: Choose which products you’d like to retarget and which ad groups you want to retarget those products from.
  6. Create your campaign with funnel targeting: Choose which users you want to target with each ad group based on what part of the purchase journey they are on.
  7. Define Ad Template: Customize your dynamic ad using parameters from your feed, for example: {title} {price}.

Now you’re ready to go live!

Each of these steps is described in detail in the various topic sections in this Guide.

Next Steps

To set up Dynamic Products Ads, navigate to How to set up Dot tag signals, which describes in detail how to set up your dot tracking tags on your website.