You can create, update and delete campaigns using the fields in Campaigns.
If you select eCPC (enhanced cost-per-click) as the bidding strategy for your campaign, Gemini will dynamically modify your bids in order to optimize for conversions. Note that bids made may be ABOVE the bid amount that you have set, but no more than 30%. Navigate to the section below that deals with How to Create a Campaign with a Bidding Strategy for details.
For more information on modifying bids and using bid adjustments, refer to:
- How to Use Site Bid Adjustments to Modify Your Bids.
- How to Use Native Bid Adjustments to Optimize Suppy & Device Placement.
The following fields are available for creating and managing campaigns:
|Campaign Id||The ID of the campaign.||long||N/A||required|
The objective of the campaign. The objective can only be set at the time of campaign creation and cannot be modified. The default is VisitWeb, if not specified. The objective can be:
The default value. Should be used if your goal is to generate traffic to your web pages. This objective supports CPC pricing type for both mobile search and native ads campaigns.
Use this objective for dynamic product ads campaigns. Note that the objective supports the CPC pricing type and NATIVE campaigns only.
Use this objective if your goal is to increase brand awareness. This objective supports CPM or CPV pricing type.
Use this objective if your goal is to generate email ad opens. This objective supports the CPC or CPV pricing type and NATIVE campaigns only.
Use this objective if your goal is to generate an app install. This objective supports CPC pricing type and NATIVE campaigns only.
Use this objective if your goal is to generate an app re-engagement. This objective supports the CPM pricing type and NATIVE campaigns only.
|Campaign Budget||The budget for your campaign in the currency provided in your account billing settings. This should be a positive value, greater than zero.||BigDecimal||required||optional|
|Campaign Budget Type||
Type of budget. Values can be:
The budget is for the entire duration of the campaign.
The budget is the daily spend amount. Daily spend will be capped at the budget value.
|Tracking Partner||Add the name of one of our certified partners or none. This applies to InstallApp campaigns only.||string||optional||optional|
The supply channel on which the campaign will run. The available options are:
Will run in native positions on content streams. Note: Channel must be set to Native for app install ads to serve.
Will run on search supply.
Will run on both search and content stream supply.
If the channel is not set, the default value will be Search and Native.
The supply channel on which the campaign will run. The sub channel is only applicable when channel is SEARCH. The available options are:
|Advanced Location||By default, all campaigns target users by their physical location as well as by location of intent (in the search query). You can now explicitly target either users physically located in your geo-targeted location or users searching for your geo-targeted location, or both (default). See Create Advanced Location Targeting for more information.||string||optional||optional|
|Bid Modifier||The bid modifier enables you to increase or decrease your native campaign bid for SRN. The bid modifier (%) range is: -90 to 100 (i.e., from 0.1 to 2 times of bid)||string||Required if the campaign Sub Channel is set. Default -70.||optional|
Available values are:
When applied to a SEARCH campaign, this means that Gemini will dynamically modify your bid in order to optimize for eCPC conversions. An ad group bid is still required and will define the initial bid that Gemini will gradually optimize. You also need to have at least one conversion rule set up in order to leverage this strategy.
When applied to a NATIVE campaign, this allows you to meet a CPC goal on average while getting more conversions by allowing your bids to be adjusted (+/- 30%) for individual impressions based on the likelihood of conversion.
This means that Gemini will dynamically modify your bid in order to optimize for the install and specific in-app event conversion rule. You also need to have at least one conversion rule set up in order to leverage this strategy, and it must be also included in the corresponding campaign’s Conversion Rule IDs.
This means that Gemini will dynamically modify your bid in order to optimize for conversions. An ad group bid is still required and will define the initial bid that Gemini will gradually optimize. You also need to have at least one conversion rule set up in order to leverage this strategy, and it must be also included in the corresponding campaign’s Conversion Rule IDs.
This means Gemini will optimize per your selected price type (that is, deliver clicks for CPC ads or impressions for CPM ads).
This means Gemini bids in a way that tried to balance spending the entire campaign budget with achieving the lowest CPA possible (that is, maximizing the number of conversions driven by the budget). Best for advertisers who are CPA-sensitive and also want to hit spend goals.
The language of the targeted audience. By default, this is set to EN (for English). This can be set at the time of campaign creation and cannot be modified. See the list of languages supported below:
|Conversion Pixel||The ID of a conversion pixel associated with the campaign.||long||optional||optional|
|Landing URL||Required only for InstallApp and ReengageApp campaigns. Should be used to pass the App Store or Google Play Store app url, and cannot be updated once set. Note that for InstallApp, tracking parameters and redirects should not be part of the campaign level Landing Url. These should be provided through the ad level landing Url.||string||optional||optional|
|App Locale||An optional field for InstallApp and ReengageApp campaigns. Can be used to specify the desired locale of the app store, and will default to en-us if not specified. Currently supported locales: en-us, en-gb, fr-fr, de-de, it-it, es-es, pt-br, en-in, en-hk, zh-hk, zh-tw, en-ca, fr-ca, es-mx, en-ph, es-ar, es-us, ms-my, en-au, id-id, sv-se, ru-ru, en-za, en-sg, zh-cn, fr-be, es-cl, en-nz, vi-vn, es-co, ro-ro, el-gr, fr-ch, ko-kr.||string||optional||read-only|
Applies only to mobile search campaigns. Determines whether your campaign will run on:
The status of the campaign. Valid values are:
Campaigns are defaulted to Active if no status is provided upon campaign creation. A campaign in Paused state will require valid start and end dates to be set at the ad group level in order to be activated.
Frequency capping for the campaign. Currently this only allows daily or weekly capping for PromoteBrand campaigns. Acceptable values are:
Examples: (Daily) (Weekly). To remove the frequency setting, you can use the generic clearing bulk value of
|Campaign Effective Status||
The read-only effective status of the campaign based on the direct campaign status, accounts funds, campaign budget, and summarized ad group flight dates. Valid values are:
|string||N/A Read-only||N/A Read-only|
|Conversion Rule IDs||
The conversion rule IDs associated with this campaign. Must be valid IDs of conversion rules created in the account. Example values:
To remove IDs, you can use
|List of longs||optional||optional|
|Conversion Lookback Window||
The post-click conversion lookback window assigned to this campaign. Valid only for VisitWeb and PromoteBrand campaigns. Minimum allowed: 1 Minute. Maximum allowed: 30 Days. Default value is 30 Days. Example values:
|Conversion Post View Lookback Window||
The post-view conversion lookback window assigned to this campaign. Valid only for VisitWeb and PromoteBrand campaigns. Minimum allowed: 1 Minute. Maximum allowed: 30 Days. Default value is 2 Days. Example values:
Create a Campaign¶
The following example contains the fields required for creating a campaign. All other fields in this spreadsheet are blank and are not shown:
|Action||Object Type||Campaign||Campaign Objective||Campaign Budget||Campaign Budget Type||Channel||Language||Network|
|Add||Campaign||My new campaign name||VisitWeb||800||Daily||Search||EN||YahooAndPartner|
The campaign object field is optional for create and read-only for update.
Update a Campaign¶
When updating a campaign, the only required fields are Action, Object Type, Campaign ID and the fields you would like to update. The following example shows updating the budget for a campaign with an ID of 123. All other fields in this spreadsheet are blank and are not shown:
|Action||Object Type||Campaign ID||Campaign Budget|
Create Advanced Location Targeting¶
Gemini Search provides support for advanced location targeting.
By default all your campaigns target users by their physical location as well as location of intent (in the search query).
You can now explicitly target either users physically located in your geo-targeted location or users searching for your geo-targeted location, or both (default).
If you upload a bulk file without any location targeting attached to the campaign, then the corresponding campaign will be targeting world-wide.
Three advanced location options are available:
- (Default) Show ads to people in, searching for, or viewing pages about your targeted location.
- Show ads to people in your targeted location only.
- Show ads to people searching for your targeted location only.‚Ä® All three options are supported by Gemini. You can access this feature using a Bulk file or the Gemini API.
Positive and Negative advanced location options are also supported.
The Negative advanced location option only supports the physical location and default (both physical & location of interest) options. All three options are supported by positive advanced location.
If your Bing accounts are synced with Gemini, the advanced location options will not be carried over. You can leverage this feature by breaking the sync and setting the advanced geo targeting option using Bulk or the Gemini API.
This change will not impact your location bid modifiers. Bid modifiers will be applied, and will work in accordance with existing behavior.
Note that support for reporting in the UI will not be available immediately. You should be able to run ad-hoc reports if required, however.
The output looks like this:
This field will have the following values/format:
Positive [Default or Physical or Interest]:Negative [Default or Physical]
Examples would be:
If Positive or Negative are not provided, we would set them to Default, so setting
Positive[Physical] alone would mean that you’re implicitly setting negative to default so on download you will get:
Note the following:
- Value is set on Campaign and Ad Group object types.
- Value is optional.
- Value is editable on existing object.
Create a Campaign with a Bidding Strategy¶
The following example contains the fields required for creating a campaign with a bidding strategy that will run on mobile search channels. All other fields in this spreadsheet are blank and are not shown:
|Action||Object Type||Campaign||Campaign Objective||Campaign Budget||Budget Type||Channel||Frequency||Landing URL||Campaign Status||Bidding Strategy|