Native & Search Advertiser Guide

Getting started with Native & Search is easy and fast. You’ll find everything you need to create your first ads and ad campaigns, as well as take advantage of the reporting and targeting tools that are available for Native & Search advertisers.

Once you sign up, you’ll be off and running with your first ad campaigns, navigating the powerful features of the Native & Search UI and maximizing the return on your ad and campaign investments.

Native & Search Advertiser Value Proposition

Every month, more than one billion people visit Oath to search, read the news, and check email, sports scores, stock quotes and more. Your customers are out there. Oath Native & Search puts you right there in front of them - in the right way at the right time.

how yahoo gemini delivers

Oath Native & Search harnesses the powers of search and native advertising into one unified, self-serve solution. By bringing search and native ads together, Oath Native & Search lets you manage and optimize your ads in one place. You can drive greater performance through powerful reports and insights, and only pay when you get results.

Topics to Navigate

The Native & Search Advertiser Guide provides you with a robust collection of articles and how-to guides, so you can get rapidly up to speed and take advantage of Native & Search advertising features and capabilities.

Think of the Virtuous Cycle in advertising by which you learn, adapt, optimize and measure the effectiveness of your ad campaigns. Use the topics in the Advertiser Guide to learn and explore.


Explore the Complete List of Topics to Navigate in the Guide, including topics like these:

Need Help?

Check out our robust collection of FAQs for Ad basics, Ad & Campaign Creation FAQs, Billing FAQs, Reporting FAQs and other topics of interest.

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We’d love to hear your ideas, suggestions and feedback. Email the Native & Search Team at

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