Report Metrics

Metrics are the data points, and include things like impressions, clicks, ctr,.., etc.

Following metrics are currently recognized by the BrightRoll DSP Reporting API.

Id Name Description Seat Access GAN Access
1 Impressions The number of impressions served during the selected date range. Yes Yes
2 Clicks The number of clicks on ads during the date range selected. Yes Yes
11 Click Through Rate (CTR) Number of clicks divided by the number of impressions. Yes Yes
23 Conversions The number of conversions. Yes Yes
25 Start Views / Video Starts The number of started videos during the selected date range. Yes No
26 25% Completions The number of video starts that resulted in at least a 25% completed video. Yes No
27 50% Completions The number of video starts that resulted in at least a 50% completed video. Yes No
28 75% Completions The number of video starts that resulted in at least a 75% completed video. Yes No
29 100% Completions The number of video starts that resulted in a 100% video completions. Yes No
30 Drop Rate at 0% / 0% Drop Rate The percentage of video starts that were not dropped at all. Yes No
31 Drop Rate at 25% / 25% Drop Rate The percentage of video starts that were dropped before at least 25% completion. Yes No
32 Drop Rate at 50% / 50% Drop Rate The percentage of video starts that were dropped before at least 50% completion. Yes No
33 Drop Rate at 75% / 75% Drop Rate The percentage of video starts that were dropped before at least 75% completion. Yes No
41 CPC Cost Per Click. Average cost per click. Yes Yes
42 Conversion Rate (CVR) Rate at which conversions occurred relative to the number of impressions served. Yes No
43 CPA Cost per Action (also known as Revenue CPA, Cost CPA). Average cost per conversion recorded. Yes Yes
44 Advertiser Spending Amount of the Budget Delivered, as counted by the ad server (also known as Revenue, Advertiser Revenue, Advertiser Cost, Campaign Spend). Also known as Delivered Budget, Spend or Revenue though it should not be used to represent officially recognized revenue. Yes Yes
45 Advertiser eCPM Effective cost per thousand impressions (also known as Cost CPM, Revenue CPM). Yes No
46 Inventory Cost Amount paid to Publishers (also known as Publisher Cost, Publisher Earnings). This is the cost to the network. Yes No
47 Publisher Earnings %   Yes No
48 Publisher / Inventory eCPM Effective cost per thousand impressions that is paid to Publishers (also known as Inventory CPM, Publisher eCPM). Yes No
49 Network Profit The amount of profit allocated to the network, accounting only for inventory costs. This measure ignores data costs, data verification services costs, and other fees. Yes No
50 Network Profit % The percentage of Advertiser Spending that is profit. Also known as margin. This measure ignores data costs, data verification services costs, and other fees. Yes No
51 Network eCPM Network effective cost per thousand impressions. Yes No
53 Average Frequency Average impressions per unique user. Yes No
62 25% Completion Rate The percentage of video starts that resulted in at least a 25% completed video. Yes No
63 50% Completion Rate The percentage of video starts that resulted in at least a 50% completed video. Yes No
64 75% Completion Rate The percentage of video starts that resulted in at least a 75% completed video. Yes No
65 100% Completion Rate The percentage of video starts that resulted in a 100% completed video. Yes No
100 Yahoo Measurable Impressions Impressions measured for viewability. Not all delivered impressions may be measured because of technical limitations or publisher page design. Yes No
101 Yahoo Viewable Impressions Impressions that were viewable per the MRC/IAB guidelines: (Delivered Impressions - Measured Impressions). Yes No
102 Yahoo Viewable Rate The percentage of measured impressions that were viewable: (Viewable Impressions / Measured Impressions). Yes No
103 Non-Viewable Impressions Impressions that were not viewable: (Measured Impressions - Viewable Impressions) Yes No
104 Yahoo Non-Measurable Impressions Impressions for which viewability could not be measured. Yes No
105 Yahoo Measurable Rate The percentage of impressions measured for viewability (also known as measurement coverage): (Measured Impressions / Delivered Impressions). Yes No
106 Impression Distribution Viewable The percentage of delivered impressions that were viewable: (Viewable Impressions / Delivered Impressions). Yes No
107 Impression Distribution Nonviewable The percentage of delivered impressions that were not viewable: (Non-Viewable Impressions / Delivered Impressions). Yes No
108 Impression Distribution Nonmeasurable The percentage of delivered impressions that were not measured: (Not Measured Impressions / Delivered Impressions). Yes No
109 View Through Conversions   Yes No
110 Click Through Conversions (Post-Click Conversions) A click-based conversion occurs when a user clicks on an ad impression, and eventually converts on the advertiser’s site who served the ad. Yes No
111 View Through Conversion Rate The percentage of View Through Conversions. Yes No
112 Click Through Conversion Rate The percentage of Click Through Conversions. Yes No
113 View Through CPA Advertiser Spending / View Through Conversions Yes No
114 Click Through CPA Advertiser Spending / Click Through Conversions Yes No
115 Unique Viewers   Yes No
116 Platform Fee The technical fee charged for using the DSP. Yes No
117 Total Data Fee The fee charged for using Yahoo audience data. Yes No
129 Management Fee The cost/fee charged for professional services provided by the platform account team. Yes No
134 Filtered Impressions   Yes No
135 Filtered Clicks   Yes No
137 Conversion Value / ROAS Action Value   Yes No
138 ROAS Return On Advertising Spending Yes No
163 Moat Viewable Rate   Yes No
166 Moat Viewable Impressions   Yes No
167 Moat Measurable Impressions   Yes No
171 Cross-device Conversions   Yes No
180 Yahoo Data Fees   Yes No
184 Third Party Data Fee   Yes No
188 Order Management Fee   Yes No
242 Moat Analyzed Impressions   Yes No
243 Moat AVOC   Yes No
244 Moat AVFH   Yes No
245 MOAT Measurability Rate   Yes No
247 MOAT AVOC Rate   Yes No
249 Skiped Ads The total number of Video Skips. Yes No